Making Waves

How bikini brands make swim season all seasons For years, the swim suit industry operated how you would think. They would go into a big selling period in the spring and summer, just to hibernate in the winter and restock. This strategy cleared the inventory and designers would then start designing next summer's line. But now, even in the winter you might see bikinis in stores, but you will definitely see them on online storefronts. So how did the industry make bikinis a year

How Bikinis are marketed for stylish sport activities Everyone's been there, the strings of your bikini coming undone while playing beach volleyball or the fabric deteriorating after too many laps in the pool. Diving, swimming, surfing, beach volleyball, wake boarding, and even just an active day of throwing the football in the sun. I've personally survived all of these in a bikini meant for more for style than sport. But, there is a way to enjoy these hobbies that are still

How Sustainability is transforming the bikini market The marketing of bikinis has revolved around style, summertime, and sun kissed skin, but now brands are pushing for a greener space in the marketing of bikinis. Rather than just a bathing suit, they're selling a purpose. This movement has increasingly become more important in many consumers' minds, making it a necessary move for many companies. The marketing strategies in these companies promoting sustainable bikinis revolv